In a Blink: the most empathic companies on Twitter

Virtually all big western companies use Twitter either for marketing or to respond to customers, and sometimes both.

The Lady Geek Empathy Index lists the ten companies best at using the 140-character medium to their advantage by creating an emotional connection; reassuring their customers, investors and employees; and doing it all with an authentic voice.

The research analysed 350,000 tweets across 300 companies listed on the NASDAQ, NYSE and FTSE 100. It found that the most empathic companies replied to customers using evocative language and emoticons while displaying personality and a sense of humour.

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